Nuevo
Advertising Group is a certified woman-owned minority
business based in Sarasota, Florida. Our focus is on
bridging the gap between U.S. businesses and the Hispanic
community through concise advertising and public relations
messages delivered through the most effective mediums.
The Nuevo Advertising Group team of bilingual professionals comes from all
corners of the Hispanic world, including Colombia, Cuba, Venezuela, Mexico
and Puerto Rico, and each possesses vast creative and business experience.
The mission of Nuevo Advertising Group is simple: provide the best possible
services to meet and exceed your needs, deliver quality work on time and under
budget, put your brand in front of the consumer and bring the consumer to your
door. Guaranteed.
- Professional
Affiliations
• Manatee Chamber of Commerce - Member
• Sarasota Chamber of Commerce - Member - Small Business Council, Executive
Committee
• President Suncoast AD FED - 2006 -2007
•
1st
Vice President Suncoast AD FED - Diversity Chair 2005 -2006
• American Advertising Federation (AAF) Covering Florida & Puerto Rico
- Diversity Co-chair
• Hispanic Chamber of Commerce Tampa - Member - Technology Consultant
• Latin Chamber of Commerce Sarasota/Manatee County - Member - Communications
Director
• Appointed Co-chair for the Sarasota County Economic Development Corporation
- Creative Services
• Appointed Chair for the Sarasota County Economic Development Corporation
- Business Climate, Sub Group on Diversity
- Community
Affiliations
• United Way - Technology Consultant
• School Board of Sarasota County, Florida - Superintendent's Business
Advisory
• Safe Place and Rape Crisis Center (SPARCC), Sarasota County - Marketing
Consultant
• Hispanic Latino Coalition of Sarasota County - Communications Director
• ICB Summit (Innovation Creativity Business) - Founding Member
- We
are proud members of:
Economic
Development Corporation, Sarasota County
Advertising
Federation of the Suncoast
Fouth District
American Advertising Federation (AAF) Florida / Caribbean
Greater
Sarasota Chamber of Commerce
Gulf
Coast Latin Chamber of Commerce
Tampa
Bay Hispanic Chamber of Commerce
- Guest
Speaking / Lectures
What's in those Rice and Beans Anyway?
Floirda Public Relations Association Tampa
Chapter -
October 15, 2008
Tampa, FL
MULTICULTURAL MARKETING
Greater Ocala Advertising Federation-
September 19, 2007
Ocala, FL
MULTI-GENERATIONAL AND MULTI-CULTURAL MARKETING
Success strategies for a new economy - September
19, 2007
Sarasota, FL
MARKETING ON A SHOE STRING BUDGET
Black Business Professional Network- June
21, 2007
Sarasota, FL
MARKETING
TO THE GROWING HISPANIC AUDIENCE
The
2006 Nonprofit Marketing & PR Forum
- September 13, 2006
Sarasota, FL
WINTER DISTRICT CONFERENCE AND LEGISLATIVE FLY
IN
GREATER TALLAHASSEE ADVERTISING FEDERATION
Workshop on Diversity – Saturday,
March 18, 2006
Tallahassee, FL
FINDING YOUR DIVERSITY LENS: Its effect on you and your
business
Florida Multicultural Marketing Symposium – Friday,
March 17, 2006
Tallahassee, FL
MARKETING TO MINORITIES
Florida Festival and Events Association’s
11th Annual Convention and Trade Show – Thursday,
July 14, 2005
Sarasota, FL
FACC JOINT 2005 SPRING CONFERENCE
Diverse Demographic: Marketing & Outreach
Faculty, Institutional Advancement & Technology Commission – Friday,
April
15,
2005
Sarasota, FL
HOW TO USE HISPANIC ADVERTISING / SPONSOR
Central West Coast Chapter of FPRA – Thursday,
March 19, 2005
Florida Public Relation Assoc.
Sarasota, FL
REACHING THE HISPANIC MARKET
Central West Coast Chapter of FPRA – Tuesday,
December. 21, 2004
Florida Public Relation Assoc.
Sarasota, FL
Contact Nuevo Advertising today
to speak to your group.
Future Events:
Keep checking back
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Clients
say it best...
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“Thank
you, Nuevo, for your great work in helping us save
money, create custom data intelligence, and
positively influence conversion,”
- Fedelina Madrid
Corporate Head of Marketing for
EduK Group |
| |
“Nuevo
viral marketing has enabled the Center for Career Services
to effectively reach thousands of employers with minimal
costs and offer companies to post jobs and internships
directly to our web database.” Said A. Charles
Kovacs, Director, Center for Career Services at Ringling
College of Art and Design “Additionally,
we can now easily identify new prospects through Nuevo's
tracking system and follow-up with active leads for
on-campus recruiting. Finally, Nuevo's staff is easy
to work with, open to marketing suggestions, and they
develop high quality graphics and emails that engage
the viewer and invite a response. We look forward to
working with Nuevo's professional staff as we expand
our outreach to critical constituencies for the Ringling
College community”.
- Charles Kovacs
Director, Center for Career Services at Ringling College of Art and Design |
| |
“Nuevo
Advertising has provided us with a very important level
of technological expertise that has helped to stream-line
processes that used to be much more time and resource
intensive.” said Tammy S. Walsh, ED. D., Vice
President for Student Life and Dean of Students at
Ringling College of Art and Design. “It has brought
great comfort to know that through utilizing Nuevo
to provide important web-based and other communications,
additional aspects of our Operation have been increasingly
professionalized. It is wonderful to just let Pedro
and his staff know what is needed, and then it is done.
Their knowledge of the variety of electronic communications
mechanisms is immense.”
- Tammy S. Walsh
Vice President for Student Life and Dean of Students at Ringling
College of Art and Design. |
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“Ringling
College has always believed strongly in supporting
our alumni-owned business, and Pedro Perez and Roseanne
Avella-Perez of Nuevo Advertising Group are but one
example of the ways the college is collaborating
with its young alumni business,”
-
Christine
Meeker Lange, Special Assistant to the President for
Media and Community Relations.
Ringling College of Art and Design
|
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“Pedro
Perez and the team at Nuevo Advertising have provided
important insights and ingenuity to help Manatee
Community College effectively communicate with more
families, especially the Hispanic community, through
our Web site and printed materials. Nuevo's resourcefulness,
marketing know-how and collaborative working style
makes the company a valuable partner in informing
the public about our educational opportunities."
- Katherine Walker, APR
Director,
Public Affairs & Marketing
Manatee Community College |
| |
“Nuevo
Advertising works with our company as partners, versus
for our company and participates willingly in give
and take sessions that ultimately clarify and refine
our thinking and direction,” “Most importantly, I've
found they have the intellectual horsepower to help
us think out of the box, which we require of ourselves
and others.”
- Bill Tharp and Pam Morell
Owners The Playful Parrot |
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"We
are excited to have found an agency in the Bradenton
/ Sarasota area that understands the Hispanic community.
Nuevo has agreed to help us transform our Hispanic
radio campaign to make it more relevant to the audience."
- Gwen Bennett
VP-Advertising & eCommerce
Bealls Department Stores, Inc. |
| |
“The
Florida State Fair targets a wide range of demographics
and grabbing their attention amongst all the events
competing for their hard-earned money can be a challenge.
For the first time in its 104-year history, the Fair
created a Hispanic Village showcasing Latino food,
culture, and entertainment. Nuevo Advertising Group
was a true asset to the Florida State Fair enabling
us to develop a marketing campaign to build brand
awareness among the Hispanic community. Pedro Perez
consistently impressed me with his go-getter attitude
and expertise with handling our Hispanic marketing
campaign. The success of the inaugural year of the
Fair’s LA PLAZA Hispanic Village could not
have been achieved without the involvement of the
Nuevo Advertising Group team. Many thanks!”
-
Denise Shreaves
Manager of Marketing & Public Relations
Florida State Fair Authority |
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"I
have worked with the principals at Nuevo Advertising
Group for nearly 10 years because we share many core
values, including a strong sense of business ethics.
Creativity would be meaningless without trust. I
trust Nuevo."
- Heidi Smith, APR, CPRC
President, Heidi Smith Communications Inc. |
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"Pedro
and his team at Nuevo Advertising are true professionals.
They are proactive, extremely responsive, and go
above and beyond to ensure a strategic and well-executed
program."
- Carey Reynolds
Director, Strategic Planning & Communications
Manatee / Sarasota Eye Clinic |
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"For
the past two years, Sarasota County Emergency Management
has been working with Nuevo Advertising to provide
disaster information to the Hispanic community. With
their assistance in translation and distribution,
we are able to more effectively reach a large and
growing segment of our population. I appreciate the
professionalism and enthusiasm offered by Nuevo Advertising,
as well as their responsiveness and can-do attitude."
- Anne M. Miller
Section Chief, Logistics
Sarasota County Emergency Management |
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"Pedro
and Roseanne have been a great team to work with.
They understood our marketing needs and the importance
of the community building function of our website.
They have delivered a product that everyone at New
Gate School is thrilled with!"
- Darlene Sparks
Marketing Director
New Gate School |
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"Nuevo
Advertising is a team of creative and disciplined
professionals that communicates effectively with
the multi-faceted Hispanic market. Nuevo’s
attention to detail and understanding of trends,
together with sensitivity and wit, make the company
an asset to any business seeking to maintain or expand
market share in a rapidly-growing population."
- Vicki Vega
Vice President
Small Business Development & Innovation
The Greater Sarasota
Chamber of Commerce |
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"Nuevo
Advertising expanded the Tampa Bay Storm's radio
network to include a Spanish radio station through
skillful management and coordination of our program.
Pedro and his staff are key to our success in reaching
this growing and valuable demographic in our community."
- Amy Baldridge
Corporate Marketing Manager
St. Pete Times Forum
Tampa Bay Lightning (NHL)
Tampa Bay Storm (AFL) |
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